This past weekend I presented at The Executive Forum. My message to the top level executives in attendance – “Why You MUST Understand and Use Social Marketing.” I am concerned that seasoned executives are not staying current with their audiences’ behavior and the ways they learn about and adopt brands.
The presentation keys on four areas:
Audience Behavior – audience behavior dictates the need to have a social marketing strategy, plan, and execution.
Connecting Social Marketing to Company Goals, Objectives, and KPIs (key performance indicators) – you need to understand how social marketing aligns to overall company goals.
ROI and Measuring Effectives – First you need to understand what social marketing can accomplish in a realistic manner. Then define the parameters that should be measured.
Audience Development – Successful social marketing equals successful audience development.
Check out the presentation for more detail.
Hope this helps.
Make It Happen,