As we turn a page on a new year, many subject matter experts share their perspective on what should have been learned from the past year and what their predictions are for the coming year. Count me in the ranks of those that have done so. A couple weeks ago I published, “Successful Marketing – Here It is in a Nutshell.” It is certainly full of valuable information.
I would also like to add specific guidance for your content marketing efforts. In the past year, I was contracted to do a series of articles on content marketing. If you piece together the 12 of published article, you have a complete content marketing playbook. Here they are:
Content marketing is a key element to extend your customer/client user experience. But everyone is producing content these days. Make sure you know how you will get a maximum ROI on your content marketing efforts. Got it?
Make It Happen,