A View for Executives: Why Social Marketing Is a Must

This past weekend I presented at The Executive Forum. My message to the top level executives in attendance – “Why You MUST Understand and Use Social Marketing.” I am concerned that seasoned executives are not staying current with their audiences’ behavior and the ways they learn about and adopt brands.


The presentation keys on four areas:

Audience Behavior – audience behavior dictates the need to have a social marketing strategy, plan, and execution.

Connecting Social Marketing to Company Goals, Objectives, and KPIs (key performance indicators) – you need to understand how social marketing aligns to overall company goals.

ROI and Measuring Effectives – First you need to understand what social marketing can accomplish in a realistic manner. Then define the parameters that should be measured.

Audience Development – Successful social marketing equals successful audience development.

Check out the presentation for more detail.

Hope this helps.

Make It Happen,
Social Steve



Filed under brand marketing, CEO, marketing, social marketing, social media, social media marketing, Social Steve, socialmedia, SocialSteve

2 responses to “A View for Executives: Why Social Marketing Is a Must

  1. This guideline is very useful because now my shopping site is only promoting on search engines. I would try to promote it on social sites later but the information above makes me understand what I would have to do in the future.

  2. I never try social marketing,most of marketing method that i’ve used is SEO alone.By the way this really useful article.

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