A View for Executives: Why Social Marketing Is a Must

This past weekend I presented at The Executive Forum. My message to the top level executives in attendance – “Why You MUST Understand and Use Social Marketing.” I am concerned that seasoned executives are not staying current with their audiences’ behavior and the ways they learn about and adopt brands.

executive-committee-1

The presentation keys on four areas:

Audience Behavior – audience behavior dictates the need to have a social marketing strategy, plan, and execution.

Connecting Social Marketing to Company Goals, Objectives, and KPIs (key performance indicators) – you need to understand how social marketing aligns to overall company goals.

ROI and Measuring Effectives – First you need to understand what social marketing can accomplish in a realistic manner. Then define the parameters that should be measured.

Audience Development – Successful social marketing equals successful audience development.

Check out the presentation for more detail.

Hope this helps.

Make It Happen,
Social Steve

2 Comments

Filed under brand marketing, CEO, marketing, social marketing, social media, social media marketing, Social Steve, socialmedia, SocialSteve

2 responses to “A View for Executives: Why Social Marketing Is a Must

  1. This guideline is very useful because now my shopping site is only promoting on search engines. I would try to promote it on social sites later but the information above makes me understand what I would have to do in the future.

  2. I never try social marketing,most of marketing method that i’ve used is SEO alone.By the way this really useful article.

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