Got Social Media? Got SMART Social Media Objectives?

When you set a marketing strategy/plan, do you start with objectives? I hope this is a rhetorical question.

So why is it different for social media marketing? Still, an abundance of companies/ brands get involved in social media with no set objectives. Social media continues to get hype and every brand feels that they must have a social presence. Yes, this is true, but having a presence without knowing what you look to accomplish is a recipe for poor results.

Make sure you have “SMART” social objectives.

smart social marketing objectives

SMART = Specific + Measurable + Achievable + Realistic + Timed

Specific – Build strong relationships with your target audience while delivering on company KPIs. Increase awareness, consideration, loyalty, and advocacy which tee up sales.

Measurable – Measure awareness, consideration, loyalty, and advocacy generated by social marketing. Record monthly outcomes and assess trends.

Achievable – Demonstrate 10% growth in month-to-month trend of measured awareness, consideration, loyalty, and advocacy.

Realistic – Allocate resources, tools and staffing to meet objectives.

Timed – Start by running a 3-month run look at trending metrics. Continue to monitor rolling 12-month trend .

Be smart about your social media marketing efforts. Don’t just wing it. Set objectives first, then have a plan to accomplish your objectives.

Make It Happen,
Social Steve


1 Comment

Filed under social marketing, social media, social media marketing, Social Steve, socialmedia, SocialSteve

One response to “Got Social Media? Got SMART Social Media Objectives?

  1. Jim Matorin

    Realistic? Makes sense, but some organizations do not foster a social culture so despite all the resources, tools and staffing, they will never become a social enterprise. Then what would you recommend Steve?

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