Tis the season … The spirit of giving. So when you think of gift giving, how well do you know the person that is the recipient? How much thought do you put into the gift for that person? Yes, there are some people that you feel obligated to give to. For them, I’ll bet you just “wing it.” And there are some that you really know and spend much thought and care in determining what to get them for the holidays. And I will bet that the ones you just wing it for as well as the ones you really spend much thought and care on both know it.
So how different do you think it is for your brand when is comes to social marketing? Do you know your audience? What do they like? How much care do you take in delivering to their wants, needs, and interests? Or on the flip side do you just post something up there without any thought? Believe me. Your audience knows the difference.
And what about re-gifting in social marketing? It is totally acceptable and encouraged if what you are retweeting, reposting, or sharing is really something your audience will value or enjoy.
The one difference about social marketing is that it needs to be gift giving year round. Not just leveraging a season. That is how you develop interest and care from your audience. This ultimately leads to brand preference.
So as the spirit of the season grabs you, savor it. Think about how you can deliver a gift giving mentality in your social marketing approach. That is, only if you really care about your existing and potential customers.
Make It Happen,
PS – I wish you and your families a joyous holiday season, and a healthy and rewarding year to come.