Meet my new puppy named “Social Media.” Social is so beautiful and promising. Just about everyone wants a puppy this cute. Many now see the need a for a puppy to provide the missing link for a complete and balanced lifestyle.
But “Social Media” needs nurturing, care, and training if you want him to turn into “man’s best friend.” Otherwise, he can turn into a nightmare. Do things like poop on your carpet, go through your trash and rip up things all over the place.
The allure of his beauty and sweetness is overwhelming. Many think you can just take him home and your job is done. I’ve seen this naive glean from so many. Do not be fooled by the appearance.
Your work must start with insights – understanding the breed you are working with. Look at their behavior and comprehend how they react. Once you have this general understanding you need to be patient. You need to identify how “Social Media” reacts to the specific communication and actions that you take. There is not a set recipe to produce “Social Media” into a mature top-performing adult pet. You cannot expect immediate success. He is going to piss on your floor in the beginning. You have to expect and accept that there will be some challenges in the beginning. If you take time and effort to work with your pet, “Social Media,” you will have a most fulfilling experience. But you must be willing to try new things, examine cause-effect relationships, measure outcome, and proceed with strategy and tactics that produce best results.
In the end, I firmly believe that anyone that adopts “Social Media” will create much greater relationships and overall value. You just need to put in the right time and have the right mentality.
Make It Happen!
PS –With regards to social media, I’ll use another metaphor – “Don’t put a dime in the jukebox and expect your song to play.” You need time, money, and effort to produce results. I am not an expert on pet care, but I do know a thing or two (and much more) about social media. I have provided numerous marketing and social media lessons learned here in The SocialSteve Blog. If you are new to the blog (or are looking for a few quick refreshers), I suggest looking at: