While many of you know me as a social media consultant that looks to share ideas and best practices to promote social media, I recently accepted an offer from a large international publisher to head up their social media initiatives. (More on that later).
For now, I want to introduce a guest blogger, Rick Delin. Rick is the recruiter (headhunter) that made my new position possible. His story here highlights the importance of what I have termed LCR (Listen, Conversations, Relationships), both offline and online to yield winning scenarios. Here is Rick and his story in his own words …
“Last year in June I noticed on LinkedIn that there was going to be an Industry Meeting for Product Managers in Manhattan- called “PRODUCT CAMP NYC.”
I reached out to the organizers and volunteered to help out in any way I could since I often place Software Product Managers and thought it would be a great way to meet Product Manager candidates that I otherwise might not be able to reach.
The Camp management agreed, and on a Saturday in July 2009- I went to the meeting site and assisted by giving out Product Camp t-shirts to all of the attendees – this was a great interaction – because I got to meet everyone.
Also at lunch, I sat at a table of 10 Product Managers – but I also attended some of the seminars – including one given about the Value of Social Media in Product Management.
This was very interesting and of course, I got the business card and introduced myself to the speaker afterwards.
This speaker was my first call when my firm took on the search for a Social Media Director. I figured he would be a great candidate or know others who might qualify.
He had a very successful consulting business, but luckily, he was interested in returning to the corporate world and I was able to submit him immediately as a prospective candidate in early December – just 5 months after we first met. The CLIENT was very impressed with the candidate, but asked to see more candidates.
My associate and I submitted several candidates of which 5 other candidates were interviewed. Ultimately, our firm submitted 6 candidates and our Client interviewed others as well, who were not our referrals. In the end, our First Candidate, the one I met at the event in July, was deemed the best and an offer was extended.
Had I not gone to that event in July and met this candidate – we would not have successfully completed this search.
FYI – the fee earned for the placement was a great return on the investment of a train ride into NYC and a day spent with Industry Professionals.
I suspect I will be going to the other Product Camps in my future!”
Executive Director, Technology Sales & Marketing Division
Thanks Rick … and yes the candidate was me, Social Steve. More about my exciting new opportunity soon … I start the end of the month.