Social Media: How To Go About It Video Series – Part 1 of 7

Want to get in the social media game? Many want to, but still feel social media is a foreign language. Social media can be demystified. I thought it would be beneficial to splice up a video of one of my recent presentations into 3 to 4 minute segments to convey simple approaches and principles for social media.

The series is titled “Social Media: How To Go About It” and consists of the following 7 parts:

Part 1 – The Marketing Funnel
Part 2 – LCR – Listen, Conversations, Relationships
Part 3 – Define Position Before Starting Social Media
Part 4 – Define Objectives Before Starting Social Media
Part 5 – Importance of Value with Social Media
Part 6 – Traversing the Crowd through the Social Media “A-Path”
Part 7 – Social Media – Where Do You Start

I will post two parts a week for the next few weeks. You can find the clips both here on my blog and at YouTube. I hope you find these useful and I would love to hear back from you.

Here is the Part 1 – The Marketing Funnel …

(Also see “Social Media Conversion and the Social Media Marketing Funnel”)

Social Steve



Filed under marketing, marketing plan, sales, sales conversion, social media, social media marketing, Social Steve, socialmedia, SocialSteve, Uncategorized

4 responses to “Social Media: How To Go About It Video Series – Part 1 of 7

  1. Hi Steve,
    Nice kickoff. I love to see the rest!

  2. LG


    Excellent video and presentation. I’m looking forward to watching and/or reading your next post.

    There are so many companies and organizations out there claiming to teach this new medium and I found you to convey SM principles the best.

    Do you provide any workshops other than your educational blog/utube posts or can you suggest what is the best formal training (certifications, classes, etc.) in this medium?

    • LG,

      Glad you find this useful and thanks for the kind words.

      I do consulting – usually for companies looking to form a marketing/social media strategy and execution plan. I am happy to do formal training, but I am not sure that is cost effective for you … you would need to get a handful of people to participate to make it a reasonable expense for each of you. I present at a number of conferences and welcome all to attend my sessions. (None currently on my calendar, but I am open to speaking just about anywhere). I am also happy to answer questions – no fee with in reason.

      Social Steve

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