Awareness – Is it Always Good?

Many have said that any publicity is good publicity. Gaining awareness is what marketing professionals strive to accomplish.

But given two recent events, I question this mentality … Case in point 1 – Serena Williams’ tirade at the US Open semi-finals. Case in point 2 – Kanye West’s I know better the rest of the world abrupt interruption at the VMA awards. Can either of these two situations really be a good thing for these celebrities? Will there be endorsement or popularity fall out? Time will tell, but I find it hard to believe that something positive (other than self reflection) will come to these two as a result of their actions. Remember, social media serves as the tool for a democratic audience.

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Filed under brand communication, brand marketing, brands, marketing, social media, Social Steve, socialmedia, SocialSteve

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