Want the KISS (keep it simple stupid) principle for social media success? Think of what I call the LCR Mentality …
Social media power is building relationships that value what you offer and yield the ultimate customers – advocate customers. You can accomplish this if you train your mind to morph from a “selling mentality” to a “LCR mentality.” The relationships you build will be your new channels for sales. Thus you will have a wider breadth of and much more compelling sales channel – a positive socialized sales channel.
Know your target audience and find the existing places and communities where they are talking, tweeting, blogging, commenting, etc. Spend some time there and just LISTEN to what they value and need. Understand the way they talk and their vernacular. If you want to be a valued member of the club, you got to talk their talk, not yours.
Once you have gained a solid understanding of your target audience and how they socialize in the various forums and communities, start to engage in the conversation. Remember, don’t sell. This should be more of a friendly conversation or networking nature.
Continue conversations and work on building trusted relationships. Trust is established by having good rapport and delivering value. You deliver value to a target audience group, but you establish relationships one-on-one. That said, put out valuable information to your target audience and follow up with one-on-one conversations.
Social media is an extremely powerful tool set, when used correctly. Start by consciously moving to a LCR mentality. The LCR mentality is not a recipe for success, but rather a mind-shift for most marketing and sales professionals.
I did not get in shape overnight and social media won’t turn short time results, but the benefit of both in the long haul is enormous. So work it baby, work it … and have fun along the way.
(Other related recommended readings include “Before You Start with Social Media” and “Using the Social Media “A-path” to Capture Ultimate Customers”)