Contact information:
Steve Goldner
stevegoldner@optonline.net
www.twitter.com/SocialSteve
Steve Goldner (aka Social Steve) is a social media consultant helping companies with their marketing plan and integrating social media into their strategy and execution.
Steve has a track record of providing the leadership that bridges market needs and value to technological innovation and go to market execution. His experience includes positions in marketing, product management, product marketing, and he was a software engineer way back when.
Steve has defined the social media “A-path” – an approach to traverse clients’ potential customers and target segments through the marketing funnel …
1) Get their ATTENTION
2) ATTRACT them
3) Gain AFFINITY for you
4) Get regular engagement with you and keep them as your AUDIENCE
5) Get them to be your ADVOCATES – the greatest level to reach.
Steve’s consulting practice is typically delivered in three short phases (but varies for each client based upon their needs and objectives):
1) Define who company is – offering, target markets, value, benefits, and differentiation to get to a complete and compelling positioning statement. This becomes the bases for marketing communication and the plan to build.
2) Determine campaign objectives – communication/campaign goal, target audience, target audience perceptions, defined offering, and call to action. Clear definition here yields a solid marketing plan that will include many cost effective integrated touch points defined in the next phase.
3) Marketing campaign plan and execution. PR and Social Media Plan – social media tools that organization will use in 5 functional areas – a) Involvement, b) Creation, c) Discussion, d) Promotion, and e) Measurement. Multiple social media touch points are defined, scheduled, and content is provided for areas including: Social Bookmarks, Comment and reputation, Blogs (platforms and communities), Micromedia, Lifestreams, Twitter (really it’s own category), Social networks, Niche social networks, Customer service networks, Video, Pictures, Music, Events, Documents, Livecasting, Wikis.
Steve’s emergence into social media consulting has really been an evolution. It started from an effort on a start-up – Opt-In. Opt-In is a platform for social network (Facebook and others) revenue generation that solves many of the problems of the traditional Internet advertisement (not many users pay attention and there is user disenchantment when their behavior/cookies are being spied on). Opt-In is a socially accepted way for users and brands to collaborate. Opt-In matches users and brands. Users specify their interest as part of their profile and Opt-In delivers marketing campaigns and sales promotions to targeted users that have “Opted-In” for specific product/service categories. Opt-In runs the marketing campaigns on behalf of the brand, but keeps user information private. While working on this venture, Steve had a natural evolution and pull to help clients with social media. Subsequently, he now does consulting, helping companies with their social media marketing to drive great online visibility and increase qualified leads.
He lives just outside of New York City with his wife, two children, and dog.
