About


Contact information:
Steve Goldner
Integrated Digital Marketing Communications Executive
social.steve.goldner@gmail.com
http://www.twitter.com/SocialSteve
http://www.linkedin.com/in/stevengoldner

(The SocialSteve Blog was named on of the “50 of the best global Influence Marketing blogs“)

Social Steve is currently a Digital and Social Marketing Executive consultant. He is also assessing new digital marketing leadership positions. Steve brings 20 years of marketing leadership and management to his role having served in brand marketing, product marketing and management and marketing communications positions.

Most recently, Steve served as the Senior Director of Social Marketing at Ryan Partnership, a division of the Hyper Marketing Inc.. Steve was the social lead and responsible for the social media practice.  Under Steve’s leadership, Ryan Partnership provided clients with social and communication strategy, planning, execution, and management while providing measured results and KPIs (key performance indicators). 

Prior to joining Ryan Partnership, Steve was Senior Director of Social Media at sister agency MediaWhiz. Before leading social media at MediaWhiz, Steve was Director of Social Media for Hachette Filipacchi Media where he deepened audience relationships and successfully executed campaigns for Elle, Elle Décor, Woman’s Day, Car and Driver, Road & Track, Cycle World, and Premiere.com.  Steve was instrumental in helping print evolution to digital.  At HFM, Steve was a member of the elite Innovation Team that launched a video iPhone and was working on a digital content platform that combined owned media, curated media, and user generated content (UGC) at the time of Hearst acquisition of HFM.

Steve (aka “Social Steve”) is an industry recognized social media thought leader.  He has been invited as a guest speaker at numerous conferences and events including presenting at Social Media Week, Association for Corporate Growth, The Executive Forum, and for the Manhattan Chamber of Commerce as well as moderating Econsultancy’s Digital Peer Summit social media round tables.  He has written articles for a number of online publications including AdAge, iMedia, MediaPost, DigiDay.com and eContentMag.com.  In addition, he maintains his own industry blog, the Social Steve Blog and tweets as @SocialSteve.

Steve earned a Bachelor of Sciences degree Electrical Engineering and Computer Sciences and a Master of Engineering Management in Marketing of Technology – both from The George Washington University.

Steve lives just outside of New York City with his wife, two children, and dog.

11 responses to “About

  1. Hi steve, really good profile. You have a wealth of experience and looking forward to more of your social marketing & business knowledge. Cheers, Maricia

  2. Hi Steve, I always appreciate your solid grounding in product marketing management methodology. I’ve google plused you, reposted you with link back, tweeted and facebooked your postings. Call me a fan!

    • Hi Cindy,

      So nice of you. Sincerely thanks. I am glad the approaches/mentalities I write about resonate with you. Glad the thought sharing is appreciated. Keep on sharing.

      Best,
      Steve

  3. thanks for the comment on my blog Steve. Love your work! If you don’t mind I’ll link to your stuff here on my blog roll

  4. Valerie Cisneros

    I have an assignment in class where I have look up media social editors. I was wondering if you can answer a couple questions.

  5. Hannah

    Hi Steve,

    I am currently researching how essential social media is as a marketing communications strategy for High Street Fashion Brands as part of my degree in University and would be grateful for a comment from you. Have you any thoughts or predictions on social media for the future if it is used effectively as a marketing tool?

    Many thanks,

    Hannah

    • Hi Hannah,

      Marketing tools (social and otherwise) will come and go, BUT I think the greatest change of business in the future will be a need to have a more social corporate culture. One that listens to its audience, engages with them, and does more interaction that simply being an advertising machine. Social technologies are widely adapted by users all over the world. Marketers must learn how to be part of the conversation as opposed to simply broadcasting their creative works. Most people want to feel that the brands they support are worthy of their patronization. Building purpose and strong relationships is key for brands.

      Social Steve

  6. Thank you for your comment Steve, some very interesting points to consider. Thank you for taking the time to respond.

    Hannah

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