When you set a marketing strategy/plan, do you start with objectives? I hope this is a rhetorical question.
So why is it different for social media marketing? Still, an abundance of companies/ brands get involved in social media with no set objectives. Social media continues to get hype and every brand feels that they must have a social presence. Yes, this is true, but having a presence without knowing what you look to accomplish is a recipe for poor results.
Make sure you have “SMART” social objectives.
SMART = Specific + Measurable + Achievable + Realistic + Timed
Specific – Build strong relationships with your target audience while delivering on company KPIs. Increase awareness, consideration, loyalty, and advocacy which tee up sales.
Measurable – Measure awareness, consideration, loyalty, and advocacy generated by social marketing. Record monthly outcomes and assess trends.
Achievable – Demonstrate 10% growth in month-to-month trend of measured awareness, consideration, loyalty, and advocacy.
Realistic – Allocate resources, tools and staffing to meet objectives.
Timed – Start by running a 3-month run look at trending metrics. Continue to monitor rolling 12-month trend .
Be smart about your social media marketing efforts. Don’t just wing it. Set objectives first, then have a plan to accomplish your objectives.
Make It Happen,