Make It Happen! – I often end my posts with this. I promote the power of social media. Do you find it difficult to move it forward in your organization?
Social media is like many other initiatives that are challenging to get organizations to adopt. I have had my fair share of “change management” responsibilities. I have found that legacy mindset and culture are often a block to change, even if not changing means demise.
So let me share with you my experiences of successfully invoking change management – and believe me, I’ve done this in some of the hardest places of all.
Think of the concept of “positive viruses.” A virus is “the causative agent of an infectious disease.” But what if this “causative agent” caused something that was infectious and promoted positive change – that’s what we want. The spread of positive change – this is successful change management.
In order to accomplish this, you want to share your social media ideas (or whatever it is you look to promote) with a wide breadth of people in the organization in one-on-ones or small audiences. Pay specific attention to your audiences’ body language. Be able to decipher who is really interested and who is simply giving polite “corporate interest”, but really will not partner with you. Body language is very telling. Look in their eyes. Look at their posture and arm positions. Note the difference between sparkle of interests in the eyes as well crossed arms versus open arms.
Select your “launch partner” wisely. Work closely with them. Educate them and be sensitive to their input and concerns. Implement a program with them. Tweak the initiative as necessary – you rarely get things perfect right out of the gates. Be patient and drive success on behalf of your partner. While you want to move your social media initiative forward, it is really about capturing success for the brand, organization, business unit or partner you work with utilizing your social media initiative.
And here the most important element of driving change: Once the partner sees measurable results, stand back; shine the biggest frigging light on them; applaud their success; promote their success. Give them all the credit. Just watch how the rest of the organization, business unit, or company begins to do what they are doing. Everyone wants to be successful and thus emulates success. No one wants to be showed up or left behind.
You need to be comfortable being the “director” of the performance and allow the “actors” to stand on stage and enjoy the adulation and applause. Go home. Look at yourself in the mirror. Be proud of the positive impact you are making. Be humble and kick @$$.
Make It Happen!